Our expertise

Communicate to support your strategy.

According to your goals and priorities, we help you define your communications strategy as part of your overall approach or for specific operations.

• We help you put into perspective your ongoing communication and deliver a current state analysis by auditing both your reputation & and your e-reputation and mapping your environment
• We create content to support the new communication strategy implementation: we formalize key messages, write speeches,  design institutional tools specific to each of your audience profiles
• We advise you on a consistent media agenda: we determine the priority media, organize meetings with key journalists and opinion leaders, suggest appropriate topics and so on and so forth.
• We create Public Relations opportunities thanks to our specialized network by organizing, inter alia, both internal and external events
• We accompany you through the crises that possibly emerge in a constantly evolving eco system helping you design and implement ad-hoc processes according to situations
• As far as media training is concerned, Kablé Communication is accredited by the French Administration as a training provider for the media training activity

Which media should you target?
What messages should you deliver?
When and how?

We are constantly on alert for you to take advantage of market opportunities and put forward suitable angles depending on the medium and the acquaintance.

• We target the media, opinion leaders journalists and influencers that best serve your purpose
• We suggest specific angles and deliver appropriate media contents, from an opinion piece to a press kit through a press release…
• We arrange special meetings with handpicked key journalists and influencers
• We plan specific events in France and abroad, be it a conference, a press trip, or a media tour
• We coach you on both language and substance so that your messages are clear, well understood and powerful, as Kablé Communication is accredited by professional training organizations.

The Digital Lab by Kablé

Social networks are media in their own right. Kablé Communication, which has been exploring these digital territories for several years, has built up concrete expertise to make the most of the synergies between press relations and social media, the production and activation of content according to the specifics of the channel, and the influencers’ commitment. Using best practices, our support adapts to your digital maturity stage.

The Digital Lab by Kablé brings together our specific areas of expertise:

• We perform digital audit, benchmarking, strategic monitoring, influencers’ identification
• We help you define your influence communication strategy (main strands, key messages and digital communication planning)
• We continuously monitor weak signals and emerging trends, along with your own e-reputation
• We advise (or handle) you on your community management and influencer relationship management
• We help you re design or optimize (SEO,SEA) your website
• We deliver online oriented content (newsletters, videos, infographics, motion design and so on)

We support our clients in developing their editorial strategy, from conception to implementation.

In today’s world of information abundance and given the infinite free communication channel created by internet, it is crucial to deliver high-quality, clear and consistent editorial content in order to stand out. We are experts at finding the right balance between form and substance to make the difference, be it through written or video content.

We work hand in hand with our clients during the whole editorial strategy process, from the development phase to the implementation, through the audit of their existing content:

• We perform an editorial audit and undertake content optimization (website, social networks…)
• We help you define and develop an editorial line and establish an annual calendar for the content delivery
• We help you design institutional and marketing contents, be it a brochure, a booklet, a website, a newsletters
• We write opinion pieces for you in order to impact key media
• We design video contents

Financial communication is a powerful tool to support your stock market strategy.

We support listed companies in enhancing their value on the financial markets, while complying with stock market regulations and legal obligations.

• We analyze the market & shareholders perception of your firm
• We define your financial communication strategy
• We manage your relations with the financial ecosystem be it regulatory authorities, shareholders, analysts and investors, or financial journalists
• We accompany you on your financial events in France and abroad such as a financial information meeting, an investor day, a road show, and a General Assembly
• We help you design and deliver information carriers be it a slide show, a press release, an annual report, or a shareholder’s letter

How do you address the crisis ? Which media should you target ? Which message should you deliver ?