Our Expertise

Communicate to support your strategy.

According to your goals and priorities, we help you define your communications strategy as part of your overall approach or for specific operations.

• We help you put into perspective your ongoing communication and deliver a current state analysis by auditing both your reputation & and your e-reputation and mapping your environment
• We create content to support the new communication strategy implementation: we formalize key messages, write speeches,  design institutional tools specific to each of your audience profiles
• We advise you on a consistent media agenda: we determine the priority media, organize meetings with key journalists and opinion leaders, suggest appropriate topics and so on and so forth.
• We produce content such as op-eds, expert articles, official reports, pocasts and videos.
• We create Public Relations opportunities thanks to our specialized network by organizing, inter alia, both internal and external events
• We guide you through crises if ever they arise, with a versatile system helping you to design and implement suitable processes according to the situation.
• Our communication bears influence over decision-makers. We help you to create a tailored strategy and plan of action.
• Kablé Communication is a Datadock accredited media training provider.

Which media should you target?
What messages should you deliver?
When and how?

Our experience and our close relationships with journalists
allow us to work confidently with them and to understand their priorities. We knows what makes a good story, and what doesn’t. We are always on lookout for ways you to take advantage of market opportunities and we suggest angles by taking into account the representative, the media platform, and the specific news.

• We target the media, opinion leaders journalists and influencers that best serve your purpose
• We suggest specific angles and deliver appropriate media content, from opinion pieces to press kits through press releases…
• We arrange special meetings with handpicked key journalists and influencers
• We plan specific events in France and abroad, be it a conference, a press trip, or a media tour
• We coach you on both language and substance so that your messages are clear, well understood and powerful, as Kablé Communication is accredited by professional training organizations.

Enhance your impact through the use of social media.

The approach to social media and influencers differs depending on whether you operate in a B2C or B2B segment. In B2B, and particularly in the services sector, LinkedIn and Twitter are essential; LinkedIn, which has become the world’s largest trade show, is the network most used for “social selling” by decision-makers. Using best practices, we adapt our support to your stage of digital maturity.

• We perform digital audit, benchmarking, strategic monitoring, influencers’ identification
• We help you define your influence communication strategy (main strands, key messages and digital communication planning)
• We continuously monitor subtle signals and emerging trends, as well as your e-reputation
• We advise (or handle) you on your community management and influencer relationship management
• We help you re design or optimize (SEO,SEA) your website
• We deliver online oriented content (newsletters, videos, infographics, motion design etc.)

We support our clients in developing their editorial strategy, from conception to implementation.

In today’s world of information abundance and given the infinite free communication channel created by internet, it is crucial to deliver high-quality, clear and consistent editorial content in order to stand out and attract the attention of your target audience.

We work hand in hand with our clients throughout the editorial strategy process, from development to implementation, through the auditing of their existing content:

• We perform editorial audits and undertake content optimization (website, social networks…)
• We help you define and develop an editorial line and establish an annual calendar for content delivery
• We help you design institutional and marketing content, be it brochures, booklets, websites, newsletters
• We write opinion pieces, expert articles and white papers for you to reach key media
• We design web-based content such as newsletters, videos, podcasts, infographics and Motion Design work

Financial communication is a powerful tool to support your stock market strategy.

We support listed companies in enhancing their value on the financial markets, while complying with stock market regulations and legal obligations.

• We analyze the market & shareholders perception of your firm
• We define your financial communication strategy
• We manage your relations with the financial ecosystem be it regulatory authorities, shareholders, analysts and investors, or financial journalists
• We accompany you on your financial events in France and abroad such as a financial information meeting, an investor day, a road show, and a General Assembly
• We help you design and deliver information carriers be it a slide show, a press release, an annual report, or a shareholder’s letter

How do you address the crisis ? Which media should you target ? Which message should you deliver ?

An interview is always a key moment.

How should you approach speaking with print, radio and TV journalists? How can you succeed in interviews? How can you get your message across effectively, be understood and taken up by journalists?

Led by a consultant experienced in journalistic practices, media training prepares you for interviews (broadcast or written press) with practical exercises.

Open to all without pre-requisites (except a good level of spoken French), media training aims to acquire or reinforce the following skills:

• Expressing yourself clearly
• Getting your message across effectively
• Handling difficult questions

The programme, adapted to each situation, includes a theoretical part and numerous practical exercises:

• Specificities of the media (written press, radio or TV) and journalists’ expectations
• Appropriation of the 3 journalistic techniques: angle, news, proximity
• Definition of messages in simple sentences illustrated with concrete examples
• Rude questions
• Practical exercises: Simulated filmed interviews; viewing of videos, analysis of answers in terms of content and form

The training takes place in one or more individual sessions of two to three hours, in our offices (not accessible to PRMs) or yours, or via video call. The dates of the session will be decided through mutual agreement.

At the end of your training, an evaluation will be given to you – but the best judge will be the result of your next interview, which we can comment on together.

Kablé Communication is Qualiopi certified.

We work exclusively in a tailor-made format and over the past few years have trained the spokespersons of our top 20 clients.

Prices start at 1 000 € pre-tax.

For more information or to request a quote: info@kable-communication.com

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Rules of procedure:

Règlement intérieur Kablé Communication

• 2021 Satisfaction rate : 4,5/5

 
References

Camille – Investment Fund “I was provided with the keys to clarify and synthesise what I said in order to be more persuasive”.
(Original: « J’ai pu avoir les clés pour préciser et synthétiser mon discours afin d’être plus convaincante »)

Jérôme- Fintech “The training was personalised and included a variety of practical exercises, which were explained and put into perspective with the help of the theory.”
(Original: « La formation, personnalisée, s’articulait autour de nombreux exercices pratiques, débriefés et mis en perspective grâce à des bases théoriques. »)

Camille – Financial services “This excellent training course enabled me to effectively convey important messages. I apply the tools I learned in this training in my daily work.”
(Original: « Cette formation d’excellente qualité m’a permis de faire passer de manière efficace les messages importants de mon discours. J’applique dans mon travail au quotidien des outils évoqués lors de cette formation »)

Updated November 22nd 2021

Who are the decision makers and opinion leaders in your sector? How do you approach them?

Depending on your specific issues, we establish a strategy and an action plan that we implement with decision-makers.

• Audit and analysis of your needs
• Mapping
• Strategy
• Action plan
• Definition and adaptation of messages according to targets
• Implementation